We believe that everyone has a right to live in a toxic free environment. From our food, water, air, household cleaning products, and especially in our skin care products.
While researching our own skincare and grooming regime, my wife and I realized that almost all of our expensive (and not so expensive) skincare products contained high levels of ineffective and synthetic toxins.
As we researched more and discovered the mounting health damage these chemicals are proven to cause, we wanted to eliminate toxins from our bodies and the environment. So we tried toxin-free alternatives that contained mainly oils or coconut butter.
What we discovered was that many of these all-natural products smelled nice, but failed to perform. Some even causing some odd reactions.
On a dare, I set out to create an effective, toxin-free line of skincare products, with a year-long process of research and formulation testing.
My objective was to create multi-purpose formulations that would address everything from fine lines and wrinkles, to acne, elasticity, hydration, and overall radiance. And they also had to address the needs of those with sensitive skin, dermatitis, eczema and psoriasis.
Together with a trusted chemist and technology specialists, each ingredient is carefully chosen and tested for its ability to perform at the highest level, safely and without irritation, and each ingredient also had to be naturally-derived and sustainable.
And I was not prepared to sacrifice performance. I wanted it all, so that each formula would deliver visible results, and improve the way skin looks and feels, while being extremely safe for you and the environment.