Business of Aging Niagara Network: Combatting Ageism: What Does This Mean For Your Business?

Business of Aging Niagara Network: Combatting Ageism: What Does This Mean For Your Business?

Wednesday, June 20, 2018 -
17:30 to 19:30

Pat Spadafora, Founder & Former Executive Director of Sheridan Centre for Elder Research, President of Kaleidoscope Consulting, Expert on Aging Issues speaks about “Combatting ageism: what does this mean for your business?

Ageism is the most tolerated form of social prejudice in contemporary society. It can be intentional or unintentional and, bottom line (in more ways than one!), can have an impact on your business.

Come participate in a practical conversation to shift perceptions about ageism.

Explore your own behaviour. Challenge your beliefs about and attitudes towards ageism. You may discover some surprises!

See examples of how ageism is perpetuated through everyday language, images, jokes and advertising.

Imagine yourself as your target customer. What does your customer/client experience from his/her perspective?

Be part of the solution to combatting ageism and ensuring age-friendly businesses in Niagara.

This event is hosted by the Business of Ageing Niagara Network.


The Business of Ageing Niagara Network (BANN), launched by AGEWORKS™ in conjunction with Niagara College, is a membership-based networking group for individuals who are interested in learning more about issues pertaining to an ageing population, age inclusiveness and targeting older adults.

Meetings are held quarterly at Niagara College, Welland Campus on Wednesday evenings between 5:30 -7:30pm. Each meeting will have a relevant speaker/presentation topic for 30-45 minute, then 1.5-hour networking session. Refreshments will be served at each meeting.

BANN will connect businesses, industry leaders and subject matter experts by providing a platform for collaboration, professional development and resource sharing relating to issues pertaining to an ageing population, age inclusiveness and the longevity economy. The network offers a forum to come together to discuss business opportunities and to share information and ideas about diversifying their markets and expanding focus to benefit older consumers and leverage age inclusiveness.