Older Adults Deserve More Attention from Marketers!

Don't miss this opportunity to learn why from one of Canada's leading demographics experts.

Dr. Doug Norris, Chief Demographer at Environics Analytics is presenting a workshop 'MARKETING TO BOOMERS & BEYOND' at the upcoming Business of Ageing Niagara Network quarterly meeting September 18th at Niagara College.

Canada’s older population is growing fast. Within the next 20 years, they will account for nearly half of all households. That means MEGA spending power. Does your marketing campaign take them into account?

Dr. Norris joined Environics Analytics in 2006 after nearly 30 years with Statistics Canada, where he earned the nickname of “Mr. Census” in his role as Director General of Social and Demographic Statistics. Currently, he assists companies, government agencies and not-for-profit organizations in using census and other statistical information for planning and marketing projects. And he frequently writes articles and delivers speeches on demographics, immigration, ethnicity and the family.

An adjunct professor ​at the University of Alberta, he serves on several steering committees related to the use and development of social data. He holds Bachelor of Science and Master of Science degrees from McGill University and a Ph.D. in biostatistics and demography from Johns Hopkins University.

In 2006, Statistics Canada honoured him with a lifetime achievement Award for Career Excellence in recognition of his exceptional contribution to the agency. That same year, the Canadian Population Society also awarded Doug a Lifetime Achievement Award for “Outstanding Contributions to Canadian Demography.”

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